Pernille Engbirk graduated as a fashion designer from Royal Danish Academy of Fine Arts, School of Design in 2004. In addition to being included in several successful partnership and collaborations in Danish fashion, Pernille Engbirk received the prestigious Danish design award Den Gyldne Pelsnål (the Golden Fur Pin) in 2004. Pernille Engbirk was also the woman behind the high-end brand Engbirk, which sold in exclusive shops in Denmark and abroad. After closing Engbirk in 2010, Pernille Engbirk has focused on freelance design, teaching and consultancy.

Amalie Engbirk Friis has a degree in Communication and Performance Design from Roskilde University and years of experience with fashion, sales, communication and PR at Acne Studios, Paris amongst others. Amalie Engbirk Friis is in charge of ee12's sales and communication activities and is the initiator of the concept for Pernille Engbirks's design universe.